Friday, August 03, 2007

PRADA not to compete in the 33rd America's Cup

[Source: PRADA Group] After ten years and three campaigns, PRADA has decided not to compete in the 33rd America’s Cup, which will be held in Valencia in 2009.

Participation in the next America’s Cup was carefully analyzed, and while significant human and financial resources are already available, it was decided that, after three campaigns, a cycle had come to an end.

Patrizio Bertelli declared: “We challenged in three campaigns of the America’s Cup and we had ten very intense years. It has been an unforgettable experience, both from a sports and human perspective. I want to thank the team, the Telecom Italia Group, Intesa Sanpaolo, the other sponsors and the Yacht Club Italiano who have constantly and enthusiastically supported us. From a corporate standpoint, participating in these three campaigns has allowed us to acquire and develop precious skills, experience, and visibility for our Group. I hope that another Italian team will be able to compete in the next edition and to keep Italy at the top of the game in the America’s Cup.”

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At 9:29 AM, Anonymous Anonymous said...

Un bellissimo sogno

At 12:07 PM, Anonymous Anonymous said...

This is so unfortunate. Another very sad day in AC history. As with the exit of Louis Vuitton, another 'class act' leaves the America's Cup. Strong leaders with integrity, sense of fair play yet tough sportsmanship. You both will be missed and noticeably absent from the next episode.

At 5:19 PM, Anonymous Anonymous said...

What a shame. Louis Vuitton, Prada, and many other individuals added so much to the America's Cup.

But this is clearly a new era, and the event is moving on. Let's hope the grace and decorum added by LV and others isn't completely lost in the rush for lucre...


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