Thursday, September 25, 2008

Volvo Ocean Race wants to become world's premier sailing event

[Source:Volvo Ocean Race] The Volvo Ocean Race has appointed The Boston Consulting Group (BCG) to assist in creating a strategy for the most challenging round-the-world race to become the world's undisputed sailing event.

"The Volvo Ocean Race has set itself highly ambitious goals for the future. Together with BCG, we will define the strategy and develop the right capabilities and skills to achieve these goals to make our race the world's premier sailing event—in terms of both commercial and sportive measures," said Knut Frostad, CEO of Volvo Ocean Race.

As the world's leading advisor on business strategy, BCG partners with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Among their clients are two-thirds of the Fortune-500, and other growing companies and cutting-edge philanthropic organisations.

" We have chosen BCG as our management consulting partner because they are the world’s leading advisor on business strategy and we believe that their customised approach together with BCG´s global presence, experience and team is the right way to take our event forward into a new era,” Frostad added.

BCG and Volvo Ocean Race will work together to chart a course to deliver the event's spirit of adventure and human endeavour to the global public, to further develop the toughest offshore race, and to generate global opportunities for sponsors and business communities.

"We are delighted to announce our partnership with the Volvo Ocean Race. It takes passion, knowledge, pioneering, and dedication by the teams and the individuals to be the best in the offshore racing world; these values are core to BCG and of great inspiration to all of us. This partnership brings together complementary resources and a shared commitment to excellence," said Rune Jacobsen, Partner and Managing Director in BCG's Oslo office.

The Volvo Ocean Race 2008-09 will be the 10th running of this ocean marathon. Starting from Alicante in Spain, on 4 October 2008 with in-port racing, it will, for the first time, take in Cochin, India, Singapore and Qingdao, China before finishing in St Petersburg, Russia for the first time in the history of the race. Spanning some 37,000 nautical miles, stopping at 11 ports and taking nine months to complete, the Volvo Ocean Race is the world’s premier yacht race for professional racing crews.



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