Estrella Damm renews sponsorship of Barcelona World Race
Estrella Damm, the Spanish beer group announced yesterday it would once again be the main sponsor of the Barcelona World Race, the round-the-world race scheduled to start two years from now, on December 31st 2010. According to its CEO, the first edition of this new event was proven to be a commercial success for the group and as a result the renewal was an obvious choice.
In addition to being the event's main sponsor, Estrella Damm will also take part in the race with a team that will bear its name, just like it did in 2007 with Guillermo Altadill and Jonathan McKee. The Estrella Damm boat, even though its details are not yet fully known, will be presented next spring and its first regatta will be a transatlantic one between Barcelona and New York.
In the 2007-2008 edition, Estrella Damm was forced to retire one month into the race, following its diversion to Cape Town to repair a problem with its rudders.
The Estrella Damm boat during her official presentation and sail. Barcelona, 27 September 2007. Photo copyright Pierre Orphanidis / Valencia Sailing
Labels: Barcelona World Race