Alinghi announces ODLO as their Official Clothing Supplier for the 33rd America's Cup
[Source: Alinghi] Alinghi, Defender of the 33rd America’s Cup, welcomes ODLO as the Official Clothing Supplier for the 33rd America’s Cup. The Swiss sports clothing company will apply its 63 years of experience in technical clothing to dress the America’s Cup winning team for the 33rd campaign.
“We are pleased to have found in ODLO a competent clothing provider from Switzerland. The philosophy and the values of ODLO, the connection to sport and the clothing know-how make this brand the perfect base for a successful partnership. With ODLO onboard, the crew has a strong, reliable player at its side," said Ernesto Bertarelli, Alinghi president.
Alinghi crew wearing ODLO clothes. Valencia, 15 January 2009. Photo copyright Carlo Borlenghi / Alinghi
Striving for high performance, high quality, and innovation are common threads shared between Alinghi and ODLO. The Swiss know-how is reflected in the technical advances that ODLO has applied to the Alinghi clothing range, such as the multilayer principle, the cubic knitted fabric structure which reduces the contact surface between the skin, the seamless 3-D-bodywear “evolution” or “just one”, a climate regulating double layer knitted fabric.
Alinghi will start wearing ODLO during the Louis Vuitton Pacific Series that kicks off on 30 January 2009 in Auckland, New Zealand, and the launch of the first Alinghi ODLO collection, available for fans and the general public, is planned for this summer.
ODLO is a Swiss company established in 1946 in Oslo, Norway, and based in Hünenberg/Zug, Switzerland, since 1988. It has 700 employees and brand distribution in more than 20 countries worldwide.