Alinghi announces Hublot as Sponsor for the 33rd America's Cup
[Source: Alinghi] Alinghi, Defender of the 33rd America's Cup, is proud to announce Hublot, the Swiss luxury watchmaker, as a team sponsor for the 33rd America's Cup. Alinghi president Ernesto Bertarelli and Hublot CEO Jean-Claude Biver held a joint presentation at the Alinghi base in Genoa, Italy, this afternoon to announce this union of Swiss expertise. The two brands share many common values, be it their constant pursuit of precision and excellence, or their approach to technology – developing it to a maximum for greater performance.
“I am often asked ‘what is more important the technology or the people?' and I always say that there is no technology without people and the partnership that we are announcing today symbolises exactly this sentiment. Welcoming Hublot – and more importantly Jean-Claude [Biver] – to the team as a Sponsor is a tribute to the fact that technology is about the people; those that understand what it means. I welcome them into the Alinghi family and onboard for the 33rd America's Cup,” said Ernesto Bertarelli of the alliance.
Alinghi 5 sails with the Hublot logo on her mainsail. Genoa, 25 August 2009. Video copyright Alinghi
Hublot was created in 1980 and made an immediate impact on the art of watchmaking with its signature porthole-shaped watch case. It was the first Swiss watchmaker to fuse a precious material – gold – with rubber, a design that immediately caught the imagination of trend setters guaranteeing the company's significant success. Jean-Claude Biver took the helm in 2004 as CEO and has steered the luxury brand to new heights. He comments on a ‘fusion' of two leading Swiss brands: “We were lucky enough to admire Alinghi 5 as it was launched and again when it sailed for the very first time on Lake Geneva. It is a fabulous boat and a culmination of Swiss savoir-faire with 200 Swiss providers playing their part in the construction. Alinghi 5 merits its Swiss Made label. The Swiss people have showed enormous support and enthusiasm for the team and I am among them. I am especially proud that Hublot is the first brand to become one of the principal sponsors in this formidable adventure and I am delighted to be able to help Switzerland win the America's Cup again, this time against the Americans.”
Alinghi is currently training in Genoa, Italy, before transferring the team to Ras al-Khaimah, UAE, in the autumn to continue preparations towards the 33rd America's Cup which starts on the 8 February 2010.
It's a deal now, Hublot sponsors Alinghi for the 33rd America's Cup. Ernesto Bertarelli, Alinghi Team President (left) and Jean-Claude Biver, Hublot CEO, shake hands. Genoa, 25 August 2009. Photo copyright Guido Trombetta/Alinghi
Alinghi 5 sails with the Hublot logo on her mainsail. Genoa, 25 August 2009. Photo copyright Guido Trombetta/AlinghiErnesto Bertarelli, Alinghi Team President, comments on the sponsorship deal with Hublot. Genoa, 25 August 2009. Video copyright Alinghi
Labels: 33rd America's Cup, Alinghi
12 Comments:
See... the last two announcements from each team reveal how different is their approach to the sport!
Timming is going to be precise if BOR doesn't buy a baseball bat to crush the watch...
"Video copyright AUDI Alinghi"?
"Video copyright AUDI Alinghi"? Have they sold naming rights too?
you changed it didn't you?
after buying the kiwis to beat the kiwis, Ernesto Bertarelli has shown the world what it is to be Swiss, I am delighted to join him with the 'fusion' which becomes a 'fondue' of these two leading Swiss brands together with the kiwis.
I am delighted to be able to help Switzerland with the expertise of key kiwis to win the America's Cup again, this time against the Americans.
...... this time against the American litigators ......
About time Alinghi got a sponsor. At less now they will have some watches for the crew & their WAGS
Giday chocoa.
written like a true KIWI. hey and well done.. not a single spilling mitsake.
Ernesto's wallet would be getting empty?
If Alinghi has no sponsor, they get criticised for their inability to get some. When they have a true and proud sponsor, people wonder if Ernesto has lost his money.
Come on, try to think a little and realise there are companies willing to associate their name to Alinghi name because it is worth it.
Ernesto could pay for everything, but it is not about money, it is about creating a true brand and demonstrate its value by attracting sponsors.
Well done Ernesto.
oh, the irony of this announcement. in the very same day lvmh announces the purchase of hublot. so, in practical terms, lv is back (although indirectly) to the ac.
Well, looking at the size of the Hublot logo on the mainsail of Alinghi5 it seems as if Hublot's willingness to associate their name with Alinghi is not that overwhelming...
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