34TH America’s Cup announces partnership with Louis Vuitton
[Source: America's Cup] The next major step in realizing its new vision, the America’s Cup Event Authority introduced its first partner, Louis Vuitton. A continuation of its 30-year long association with the America’s Cup, the Paris-based fashion house will present the prize, the Louis Vuitton Cup, to the winner of the America’s Cup Challenger Series, as well as serve as Official Timing for the 34th America’s Cup.“We are thrilled to announce today the continuation of our 30-year partnership with the America’s Cup. Having met with the team several times, we believe that the 34th edition will be the best America’s Cup yet,” said Yves Carcelle, Chairman and CEO of Louis Vuitton Malletier.
In 2013, the Challenger Series will be staged with the winner earning the right to compete in the America’s Cup Finals. The Challenger series will be once again called the Louis Vuitton Cup, recognizing the brand’s long partnership with the America’s Cup.
In addition, Louis Vuitton will be Official Timing for the America’s Cup World Series competitions, promoting its watch collection.
34th America's Cup - Louis Vuitton Partnership announcement. From left, Bruno Troublé, Russell Coutts, Yves Carcelle, Richard Worth and Pietro Beccari. Dubai, 27 November 2010. Photo copyright Gilles Martin-Raget / America's Cup“We are extremely priveleged that our vision for the next America’s Cup has attracted the return of a company like Louis Vuitton,” said Richard Worth, Chairman, America’s Cup Event Authority. “The 34th America’s Cup will culminate in 2013, marking the 30th anniversary of Louis Vuitton’s support of the sport of sailing, so we could not be more proud to see this great partnership continue and strengthen.”
Since 1983, the Louis Vuitton Cup Challenger Series has been held whenever there has been more than one challenger team for the America’s Cup. Its role is twofold – to select the best challenger team from the teams presented and, to prepare the winner for success against the Defender in the following America’s Cup Finals.
“I have competed for the Louis Vuitton Cup three times in the past, so I know how important it is to the Challenger’s success. We welcome the return of Louis Vuitton and look forward to racing the winner of the Louis Vuitton Cup in 2013,” said Russell Coutts, CEO, BMW ORACLE Racing.
The Louis Vuitton Cup will be in the summer of 2013, with the America’s Cup Finals in early fall. The events will feature the AC72 wing-masted catamaran, a ground-breaking new boat designed to deliver unparalleled racing competition and on-the-water excitement.
Labels: 34th America's Cup, Louis Vuitton Cup
19 Comments:
That was to be expected and is IMHO a very good sign...
day of signing. Everyone happy. Let's talk in one year.
And all that depends however on how much they spend to be co-organisers as LV like to state it.
Thank goodness for that. The facebook generation are back.
Interesting how coutts puts his arm around Bruno's shoulder.
There has been a time not so long ago, russell would rather insult Trouble.
Smell of money probably.
Excellent news for the AC.
Welcome back Bruno and LV.
ETNZ won but you don't report it? Please don't be a mouth piece for BOR!
"The next major step in realizing its new vision, the America’s Cup Event Authority introduced its first partner, Louis Vuitton. A continuation of its 30-year long association...."
Do I get it right? In order to realize "its new vision", the ACEA will resume a 30-year old tradition. What is new about the LVC? Am I missing something?
I also assume these gentlemen are a fine example of the Facebook generation.
"the best America's Cup yet" ... but Paul Cayard in the latest Seahorse confirmed TNZ is the third 'mystery' challenger, so under the rosiest of circumstances it'll be just a match between Artemis and TNZ, with ML and perhaps Synergy/All4one looking on ..
There are a at least one team more you should consider! :)
Expect the unexpected
ETNZ are NOT in.. I KNOW SO. Dalts will not make empty threats or play games, it's not his style.
7:46 PM anon,
you don't seem to fully understand the concept of the Americas Cup.
All that is needed for a sucessfull Americas Cup is one defender and one challenger...The toltal number of participants is not relevant. It is the final showdown that makes it so exciting.
7:31 PM anon,
what you are missing is the following: Louis Vuitton decided not to participate in Earnievision-style AC, because they felt the protocol was not fair and would not produce a good cup. Now they are back: What does that tell us? They obviously find Mr Ellisons plans (despite all the criticism on VS-threads) attractive enought to actively participate. LV certainly wouldn't get involved if they had serious doubts about the success of AC34
it would be interesting to know how much they invest. And what are they a partner of: AC? Challenger Series only? WS?
LV departed from the Swiss because the Swiss did not give a shit about Bruno's ego and his stupid assistant Christine Belanger.
Don't look further.
They pretended go out because the swiss were too commercial How commercial will look an event with US Dollars 270 millions of sponsorship. 3 times more than 32AC?
LV is back. Good. But if only five teams show up to the challengers series, it will be a flop for LV.
"LV is back. Good. But if only five teams show up to the challengers series, it will be a flop for LV."
Stop worrying about the number of entries. There is plenty of strong interest, you will be happy.
It is All Good.
07:46 Anon
«It is the final showdown that makes it so exciting»
Were you asleep during the LV Acts prior the final showdown in 2007?...
LV Acts are not the Americas Cup, sorry. It is only a feasible way to determmine the best challenger
If you think so, then LV is not associated witht he AC but only with a "feasible way to determine the best challenger".
That is what I always thought. LV is abusing pretending they are associated to the AC.
Isn't this America's Cup supposed to be about the "Facebook generation"? I guess LV makes tons of products for them....
My girlfriend is part of the
"Facebook generation" and she loves Louis Vuitton products. I honestly wish it wasn't so...
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