Musto to partner Camper in 2011-12 Volvo Ocean Race
[Source: CAMPER] Performance clothing brand Musto, has today announced a partnership with Spanish-based international footwear brand Camper, to be the technical clothing supplier to the CAMPER project for the 2011-12 Volvo Ocean Race.
Musto has a proud history of working with the world’s best ocean racing teams in order to test and develop the latest construction techniques and fabric technologies. Having partnered with Flyer in the early beginnings of the Whitbread Round The Word Race, Musto has gone on to work with numerous successful teams throughout Whitbread / Volvo Ocean Races including Fisher and Paykel, Yamaha, Merit Cup, ABN AMRO, Telefónica and now have high hopes on the success of the CAMPER team.
The CAMPER campaign is being managed by Emirates Team New Zealand. Team Managing Director Grant Dalton commented: “The Volvo Ocean Race is one of the most gruelling and challenging events in the world, and those sailors that compete will have to endure some of the most extreme conditions on the planet. Musto have always provided the most technologically advanced kit - the best in the world -which ensures our guys’ performance is never compromised. Personally, I have had great success in the past wearing Musto, so I am very pleased that we will be able to work together again on such an exciting project.”
The announcement represents a significant step for Musto having recently taken over direct distribution in Spain and now look to use this partnership to develop it’s presence throughout the country with further outlets and own brand stores such as in Palma de Mallorca.
Musto Chief Executive, Nigel Musto, added: “Musto is incredibly proud to have worked with the world’s best sailors through the years and that is testament to the quality of our technical products. Our partnership with Grant and the CAMPER team provides us with a fantastic platform to develop Musto as a leading technical sailing clothing brand in the Spanish market.”
Renowned for producing the most technologically advanced sailing product in the world, CAMPER sailors will benefit from the full Musto 3-Layer System, ensuring they are kept warm, dry and comfortable whilst battling the most inhospitable conditions. Kit will include HPX outer-wear, GORE-TEX® Mid-Layers and Musto’s innovative Base-Layers.