Wednesday, January 27, 2010

Over 2 billion viewers will have access to the America's Cup on TV

[Source: America's Cup] With less than two weeks until the first races of the 33rd America’s Cup, a massive TV broadcast reach has already been secured which should ensure that the dramatic, never seen before multihull races between the Defender Alinghi and the Challenger BMW Oracle Racing have the capacity to reach a huge global audience.

Through the agreements with the European Broadcasting Union, which reaches 56 territories and has an audience of over 650 million and,globally, with Sports News TV spanning 160 territories, broadcasting to over 1.4 billion people and also with Transworld Sport with a global audience of over 302 million, the America’s Cup News packages are assured of a massive international audience of over 2 billion viewers

Among the broadcasters are Great Britain’s BSkyB, TVE/Teledeporte and Canal 9 in Spain, French based Eurosport and Showtime in the Middle East. Broadcasters will take all of the America’s Cup output, including the 26 minutes race day Highlights package, Race News package as well as the 52 minutes summary wrap up programme at the end of the event.

Also, for the first time in the history of the America's Cup, races will be broadcast live free of charge on

Labels: ,


At 3:39 PM, Anonymous Anonymous said...

So out of the 2000,000,000 people available - how many do you think could actually care enough any more to tune in ?

At 3:43 PM, Anonymous Anonymous said...

I will.

At 3:55 PM, Anonymous Anonymous said...

please someone tell what going to happen if the judge rule in favor of BMW regarding Alinghi sails? Is going to be a race?

At 4:43 PM, Anonymous Anonymous said...

How can we watch it in the US?

At 6:09 PM, Anonymous Anonymous said...

Ghee just imagine over 2 billion people are going to see Larry and his look so ridiculous. Larry you should definitively buy the TV rights in order that no one will ever see those historical images.
Go Alinghi Go

At 6:57 PM, Anonymous Anonymous said...

My only request is that the coverage includes "tear cam" so we can get a good look as that cheating SOB EB hands the cup to LE. USA in 2.

At 7:06 PM, Anonymous Anonymous said...

@6.57 Only in your dreams Mate!!! You've got a fantastic sense of humour, but let's face reality, will be LE sadest day in his life, so close to grap it, due to lack of competitors, and even than not capable to grab it!! Good try but change your priorities and put your $$$ in some more realistic dreams
Larry ! Com'On Alighi will be your nightmare as from 8th feb

At 7:30 PM, Anonymous Anonymous said...

Great news : No TV coverage for the US !! Ask Larry to resolve that for you guys

At 10:05 PM, Anonymous Anonymous said...

2 Billion viewers but what share of those stations will actually watch is the question?

Thanks to SNG they have left Rita & co with very little time to gain exposure for an event that deserves more.

Many thanks to Rita & co for fronting the $ for the event side & for taking a huge risk.

At 10:16 PM, Anonymous Anonymous said...

Be interesting to see 20% of BMWOR covered in another car brand. A strong rumour in Germany.

At 11:33 PM, Anonymous Anonymous said...

And the server will crash at the gun !

At 12:00 AM, Anonymous Anonymous said...

Ernesto Bertarelli se equivocó gravemente tras ganar la Copa en Valencia y 30 millones de euros de beneficios. Pensó que esta competición la podia convertir en otra F1 y vivir eternamente de ella como el pájaro de Eccelstone, y le ha costado 2 años de derrotas en la Corte de NY y una millonada en ABOGADOS EL entender que eso no es posible. Ha perdido los derechos del Defender, ha ganado enemigos (Ras Al Khaima) y Australia, y al final ha vuelto a Valencia con el rabo entre piernas. El aunucio de regata le retrata, vientos por debajo de 15 nudos y olas de menos de un metro ... encima un cagón.

At 2:57 AM, Anonymous Anonymous said...

good to hear that the races will be have live broadcast too
looking forward to it

At 11:44 AM, Anonymous Anonymous said...

Para 12:00 AM

Estimado fan de Larry:
Estudia Historia. Mira los resultados de las confrontaciones Alinghi-BMWOR y luego piensa.

At 2:45 PM, Anonymous Gareth Evans said...

@ 12:00 AM - I think you will find that the deals done in and the exposure given to RAK will leave their rulers very happy. Who had heard of RAK a year ago? Now everybody in the yacht racing world, and many people beyond, know where it is.

And made enemies in Australia? I don't know where you got that idea. You could argue that he made enemies in the UK by not selecting us as the venue. No deals were done in Oz, so nobody has lost out.

With regard to the wind limits, I suggest you take a look at the Sailing Instructions for the last 2 America's Cup regattas. Both had wind limits imposed.

I wouldn't mind being out on one of these boats in 20 knots of wind. But much more than that and you are really asking for trouble. They are, after all, lightweight racing machines designed for specific conditions. They are not offshore racers like Alfa Romeo or L'Hydroptere.

With regard to the 2 billion viewers figure, I suspect that is the number of people living within reach of the broadcasts. Within the UK, about 10m people receive Sky broadcasts, out of a total audience of 60m people. Of those people, I suspect you will be lucky to get an audience of 60,000 people; 0.1% of the population. I know a lot of very keen yacht racers and none of them plan to watch. So that leaves us with a worldwide audience (watching) of less than 2 million.

I won't be one of them. I have my hotel and flights to Valencia booked!


Post a Comment

<< Home